POW! specializes in original photographic and videographic imagery of female fighters, in the form of DVDs and downloadable content.

The primary concept is to honor and respect the female fighter's most powerful weapons: her feet, which, when employed as weapons in the practice of fighting arts, present a unique opportunity to explore the powerful symbolic nature of the female foot with far greater levels of context.

Since 1996, our team has been busy creating the ultimate fusion of foot-oriented and fight-oriented material on the web. While other lesser sites come and go, subjecting customers to onerous subscription-based disappointments, we've succeeded and grown, because we choose to do things right; because we know it is possible to run a business without being greedy and deceitful, without treating customers like sheep to be fleeced.

Our customers trust us and prefer us because they know our quality and value has been validated by time, not by mere hype and noise and abundance of mediocre content. We're proud to be the ONLY site on the web that focuses exclusively on female fighters with REAL combat-sport training, not just models going through the motions. We enjoy making our content and enjoy knowing it makes our customers happy. We're not here just to lock our customers into a membership trap... we're here to provide the kind of content that only WE can create.

There are many "me too" imitators out there, but, as the ORIGINALS, we know we have a reputation to uphold, and we uphold it with pride every day. Our customers keep coming back not because they have to, but because they know this is the ONLY place where they'll get the best value for their hard-earned money.